You might think you can find TikTok influencers by simply opening the app, but it can be difficult to find the ones that will add real value to your company.
It’s critical to take the time to look at all profiles you come across and make sure that they are aligned with your brand.
But where do you look for TikTok users to follow? Let’s review some of the best ways to find TIkTok influencers.
Search on TikTok for hashtags and keyword phrases that relate to you brand
If you search for topics that are similar to your brand on TikTok then you can find influencers who are also interested in those things. TikTok allows you to search by keywords such as “handball” or “slow fashion.”
This will show you the creators who have applied those tags to their posts. It’s difficult, but it is possible to find the right influencers for your campaign from these profiles. But remember, you should always carefully examine any profile you are interested in.
Browse through your brand’s hashtags on TikTok
Encourage your customers to upload pictures of your products, and include your branded hashtags. This allows people to get involved in the conversation about your brand and helps you identify potential influencers.
Track your branded tags to see which people are using them. Is there a suitable influencer among these people? Keep in mind an influencer does not have to have loads of followers in order to be useful in your campaign. Although an influencer may only have 2K followers on TikTok, they could be very authentic and have a closely engaged following.
Examine your followers and competitors’ followers
Who follows your brand’s TikTok page? There could be influencers already trying to get you attention. Want some more good news? Influencers who already love your brand are more likely than others to be open to working with you.
It might also be worth looking at your competitors’ followers. You may find other influencers that aren’t aware of your brand. If they fit the bill, introduce yourself and ask them if they’re interested in collaborating. They might end up liking you more than the competitor they already knew about!
Subscribe to an influencer discovery tool
An influencer discovery tool lets you search for influencers using a search engine-style software. You can search by location or category, as well as engagement rate or total videos. You can enter keywords or add parameters to filter for TikTok influencers who are compatible with your search criteria.
These tools have built-in analytics which enable you to fully assess the influencer’s profile and make contact. By not having to ask for media kits, you can save time. Additionally, you can contact TikTok’s influencers confident they are the right fit for your campaign.
Get an agency on board
An agency that is experienced in influencer marketing management will handle your entire campaign, from discovery to execution. The agency will look for influencers and help you make your final decision about whom to work with.
If you want to work with a celebrity influencer or a KOL, this may be the best way to go. Agencies are able to help you connect with influential people who are busy and in demand.
The biggest problem here is its high price. Agencies are the most expensive option. They can often run into thousands per month. Be sure to check that influencer advertising works for your brand before investing in an agency.
TikTok, influencer discovery tools, and agencies can help you find influencers for your business. And influencer marketing is a great way of making connections with people who will help you grow your brand and increase revenue.
But, it is important to carefully vet influencer profiles prior to collaborating. This will ensure that they have genuine, engaged followers. If you’re not using an agency/influencer discovery tool, request their media kits and internal metrics. Also, ensure you verify their authenticity, engagement rates and audience metrics in order to make sure they are aligned to your brand’s marketing strategy.