Digital Marketing

5 THINGS TO KEEP IN MIND FOR BUILDING AN ECOMMERCE WEBSITE

We have all been there. You are looking to create your own eCommerce website, but you don’t know where to start. There is so much information out there that it can be overwhelming and confusing. In this blog post, we will share 5 things that you need to keep in mind when building an eCommerce website like DeListProduct for it to be a success!

1. Create a plan and set goals for your business

Find out where your customers are.

What do they want? What don’t they like about other sites? Do you have a budget to maintain or are you willing to take risks and spend more in order for the site’s success?

Do you want it simple, highly customized, or somewhere in between? This will help guide decisions on what tech stack is best for your needs. Would using WooCommerce be better than Magento because of design customization limitations with customizing Magento themes that come with premium extensions costs appended onto them? All these things need to factor into who can create the e-commerce website for you!

2. Choose an eCommerce platform that will meet your needs

What are your goals for your business?  How much time will you have to spend on the site’s development and maintenance, or do you need a solution that requires minimal upkeep like an eCommerce platform with store management software? Will it be simple, highly customized, or somewhere in between? Understanding what tech stack is best for your needs will help guide decisions on which eCommerce platforms would work. Woo Commerce may be better than Magento because of design customization limitations with customizing Magento themes that come with premium extensions costs appended onto them. All these things should factor into who can create the website for you!

3. Decide on which payment gateway to use and whether or not to accept credit cards online

For smaller sites, you may be able to get away with accepting payments through PayPal. However, for larger companies who are dealing in high-dollar transactions (i.e., a designer selling design services priced at $250/hour), it might make more sense to have an integrated option available that is provided by your eCommerce platform provider. You’ll also need to decide if you want the flexibility of being able to take Visa and MasterCard as well as other types of card options like American Express – or if you’re okay only taking one type. It can’t hurt your site’s conversion rate either!

4. Set up analytics so you can track site traffic, conversions, sales trends, etc.

Google Analytics: This is free and simple to set up. There are also a number of other analytics tools out there you can use based on your website needs, but this one will be sufficient for most websites.

You’ll want to put the tracking code on every page of your site so that it’s easy to collect data from all parts of the site.

Make sure you choose an eCommerce tag type if setting up Google Analytics through their interface – otherwise conversion rates won’t show up properly!

Conversions and sales trends information may not always have 100% accuracy since they’re approximations (though often very close), so don’t rely too much on metrics like these as indicators of what might or might not be working.

You can get basic information on your site’s performance with Google Analytics by checking out reports for things like goals, traffic sources, and page views.

5. Use social media sites like Facebook, Twitter, Instagram, etc., to promote your site

The days of spending time and money on SEO are over. Social media sites like Facebook, Twitter, Instagram, etc., are the new way to promote your website. There are many ways you can use these social networking sites for promotion- building a following, posting relevant links or content from your site to start conversations with followers about topics that interest them, and more. The best part is that it’s free!

You’ve created your first eCommerce website and are ready to launch! But before you do, be sure to keep these five things in mind. You want customers coming back for more, not heading over to the competition because of a minor inconvenience they experienced on their last visit.

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