If at this point you have not yet decided to start spreading your brand through digital media, it is because you are not aware of the amount of benefits that digital marketing can bring to your small business.
You must think that in the digitalized world we live in, the presence on the Internet is practically mandatory for any business today that wants to reap results.
There is a widespread thought in many companies that think “Marketing is not for my business”. It is a wrong thought, since digital marketing was born for everyone. It is not the same to think about a TV ad (which it is true that it may not be for every type of business), as it is to think about advertising through social networks or Google Adwords.
The digital media is a space where everyone (companies and individuals) can make a place for themselves without the need to be large multinationals or notable people. Internet was born to be a means of communication for everyone, and you should take advantage of it for your business.
If you continue reading you will find all the benefits that digital marketing can bring to your business and we are sure that we will convince you to venture with this type of strategies and media 😉
1# Increased traffic
As we already told you in “Digital marketing for SMEs” the presence in the online media needs to be worked to reap results. It’s not enough just to be there, you have to make an effort to be found as say the agency agencia marketing digital mentedigital.
By performing actions through the different spaces provided by the network (email marketing, social networks, blogs …) your website will be present in different media, which guarantees a wider audience that translates into more traffic to your website.
2# Greater visibility
By being present on the Internet, when a person makes a search related to your services, it is much more likely to find you and end up knowing your brand than if you stay in your business waiting for customers to come on their own.
3# Better positioning
By increasing your visibility and traffic to your website, you will get Google to interpret that the information you offer on your website is relevant and of value to users in a search related to your services or industry, so you get to improve your organic positioning climbing positions in Google results.
Online advertising is much cheaper for companies than traditional media.
Digital marketing for SMEs does not involve very high investments for companies (although if you want the best results, it is best to hire a marketing agency for SMEs).
Internet is “free” (obviously you must have an internet connection) and accessible to everyone anywhere in the world. Simply by creating a fan page on Facebook you are already doing digital marketing.
How much does it cost to post a video on your Facebook page? Free. And how much does it cost for that same video to appear on TV? Thousands of euros. The comparison is clear and the results are much better.
5# Improve your online reputation
The network is also a space where users give their opinions, make references and create communities around common interests. 30% of users believe that a brand’s online presence is a sign of trust.
By having an online marketing strategy, your brand reputation will benefit from the possibility of users leaving comments and references on your page (both on your website and on your social networks, or in other spaces where your brand is present).
But be careful. Online reputation is a double-edged sword, and just as it can help you grow, it can also hurt you if you do not manage your communication channels well or if your products and services do not satisfy your customers.
In addition, you should interact with users to show concern for their experience, as well as try to get them to talk about you in other places that are relevant to your industry.
6# Better understanding of your audience
By using analytics tools such as Google Analytics or Facebook’s statistics tools, you will be able to have a very broad understanding of who makes up your audience.
You should take advantage of the navigation data generated by users to find out what type of content interests them most, what communication channels they prefer to use, on which platforms they tend to be most present, sociodemographic data…
In short, it is about using this data to your advantage to carry out an exhaustive research of your Buyer Persona.