Creating Shareable Moments: How eCommerce Businesses Can Encourage Customers To Share Unboxing Videos

In today’s fast-paced digital world, eCommerce businesses must stay on top of their game to maintain their competitive edge. One way to stand out is by leveraging user-generated content. 

One of the most popular forms of UGC is unboxing videos. Not only do they showcase your products in action, but they also help build trust and credibility with potential buyers. So, how can you encourage customers to create and share their unboxing experiences? Below, we’ve shared actionable tips to help you get started.

Show Customers How To Record an Unboxing Video

Recording an unboxing video is an exciting, engaging way for customers to share their experiences with your products. However, not everyone may know how to record and share these videos effectively. You can encourage customers to share their experiences and build a community around your brand by providing guidance and tips on creating an engaging and informative unboxing video. For instance, recommend customers use good lighting, emphasize key product features, and add their personal touch or commentary.

Just as customers may need assistance in creating unboxing videos, eCommerce business owners may need help making sure their website experience mirrors their social media profile’s. An eCommerce SEO agency or eCommerce digital marketing agency can help optimize your website’s design and functionality to match your social media presence. For instance, you can share longer unboxing videos on your site and provide additional product information, reviews, and ratings to give potential customers a more comprehensive understanding of your products.

Offer Incentives

Another way to encourage customers to share their unboxing videos is by offering incentives. For example, you could run a contest where those who share their videos are entered to win a prize or a discount on their next purchase. This incentivizes shoppers to share their experiences and generates buzz and engagement around your brand. Promote the contest on your website and social media channels to maximize participation.

Make It Easy for Customers To Share

One of the first steps in getting customers to share their unboxing experiences is making it as easy as possible. Consider including a note or card in packages asking shoppers to post their experience on social media, along with relevant hashtags. You could also include a QR code to a landing page with instructions on how to share their video. The more straightforward and seamless the process, the more likely people will participate.

Highlight Customer Videos on Your Website and Social Media

Once customers share their unboxing videos, showcase them on your site and social media channels. This helps promote your products and builds trust and credibility with potential buyers. For example, you could create a dedicated page on your website that features customer videos or share them on your social media profiles with relevant captions and tags. This also incentivizes customers to share their videos, as they may want to be featured on your site or social media channels.

Collaborate With Influencers

Collaborating with influencers is a great way to reach a wider audience and generate more buzz around your business while encouraging customers to share their experiences. When an influencer creates a video showcasing your product, their followers are likelier to trust their information and recommendations, leading to increased sales, brand loyalty, and potentially more shared unboxing videos from their followers. Contact influencers in your niche and offer them a discount or free product for an unboxing video. 

Optimize Your Product Packaging

One often overlooked aspect of encouraging customers to share their unboxing experiences is the packaging itself. The more visually appealing and unique your packaging is, the more likely shoppers will share it on social media. Consider incorporating brand colors and logos on your packaging and including fun or quirky touches. Also, include a personalized message or note in the package to encourage customers to share their experiences.

Encouraging buyers to share their unboxing experiences is a great way to generate buzz and engagement around your eCommerce business. By making it easy for people to share, offering incentives, highlighting customer videos, collaborating with influencers, and optimizing your product packaging, you can maximize the impact of unboxing videos for your eCommerce business. Remember to be creative, authentic, and transparent, and always prioritize your customers’ needs.