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Key Performance Indicators For Your Digital Marketing Strategy

Business is a commercial activity. It means a person’s regular profession or trade. It is the activity of making money by producing products or by buying and selling products. There are many types of businesses: service business, Merchandising business, Manufacturing business. The most common forms of business are the corporation, sole proprietorship, partnership, and S corporation. There are many kinds of business models. KPI is a type of performance indicator that evaluates the success of a particular event like programs, projects in which it engages. KPI is used to measure progress toward business objectives. KPI is used for two objectives:

  1. Ensure everyone has an actionable plan for achieving overall goals
  2. Measure an individual’s contributions to overall company goals

KPIs follow S.M.A.R.T. goal criteria:

  • Specific: Are the objectives specific enough?
  • Measurable: Can the objectives be measured?
  • Realistic: Can it be realistically achieved?
  • Time-bound: Is there a specific time frame to achieve the goal?

Some examples of Digital Marketing KPIs:

The most common examples are SEO, websites, email, and social media.

KPIs for Websites

  • Website Traffic: new vs. returning visitors, organic, unique visitors
  • Page Views: of people that have seen particular pages
  • Conversion Rate: of conversions divided by total visitors

KPIs for Search Engine Optimization

  • Keyword Rankings: Your website is listed in Google when a user searches that phrase or keyword.
  • Crawl Errors: issues encountered by search engines as they try to access your page

KPIs for Email

  • Subscribers: of people opting in for content
  • Open Rate: of contacts who opened email compared to how many contacts were sent the email
  • Unsubscribe Rate: of people who opt-out from an email list

KPIs for Social Media

  • Followers: of people tuning in for content
  • Engagement: measures share, likes, and comments
  • Reach: of users who came across a piece of content on a social platform.Read More About: [pii_email_cbd448bbd34c985e423c]

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