The link between SEO and web design continues to become crucial in the website development process. There is always something that stands out which web designers and developers need to pay heed to while crafting a site. Apart from striking an instant impression on a website, it significantly pays off to consider several vital SEO elements for a web design.
What are these SEO Elements that every Web Designer Considers Currently?
We may not include every essential SEO element, but we are sure that the mentioned factors will become a cornerstone of your web design process.
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Mobile-Optimization
About 67% of the world’s population use a mobile device as per GSMA, and can we all imagine the traffic that search engines like Google receive in a day? A mobile-optimized site means that it is designed for smaller screens. This type of web design process is termed Mobile First approach. It generally points to the fact that a designer focuses on the smaller screen first and then designs for the bigger screen later. Mobile optimized websites help users to navigate the webpage with ease.
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Core Web Vitals
Web designers and SEO Toronto teams must now be aware of the ongoing Google changes with the latest add-on known as core web vitals. Core web vitals (CWVs) are three specific page speed and user interaction measurements which are now part of Google’s page experience. The CWVs include Largest Contentful Paint (LCP), which measures how long a page takes to load.
First Input Delay (FID), the second CWV indicates whether users can interact with a page and Cumulative Layout Shift (CLS) which focuses on visual stability. The CWVs are measured as good, needs improvement, and poor. It is essential to follow CWVs as they quantify user experience, an important ranking signal.
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Speed
Internet users are becoming more impatient, and you shouldn’t expect any of them to bear a website loading speed that is above 3 seconds. Speed issues are some of the major causes of higher bounce rates and when effectively checked, it can even boost SEO results.
Conduct a website speed test to up the performance level of your site to rank well on Google. There are numerous ways to enhance the speed of your webpages, and these include compressing the images, reducing redirects, improving server response time etc.
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Responsiveness
Yes, a mobile responsive design serves all devices and screens of all sizes. A responsive web design restructures as per the user’s screen, and this optimizes the user experience. It is an era of designing for not only desktops, but also tablets and smartphones as well. To make a website or a webpage adapt to a client’s specific device or screen, a web designer can focus on the layout, typography, media, and the HTML.
Parting Thoughts
Websites or webpages are designed for users with a major consideration of ranking higher than competitors on search engines. That means that the SEO aspect should be a top priority for a web designing team. We believe that focusing on the elements mentioned here will help boost your website SEO strategy and don’t hesitate to seek help.
