2021 is halfway through and we thought, it’s time to sum up the advanced marketing trends we are witnessing this year. No brownie points for guessing that these trends are here to stay for a long time to come!
We won’t bore you with a long introduction as the title is indicative in itself. Rather, let’s get straight to the point…
5 Advanced Digital Marketing Trends – In and Beyond 2021
1. Marketing Automation
Programmatic marketing automation technology helps marketers make online ad purchases and thereby reach a targeted audience. In today’s digitally saturated era, an average consumer comes across hundreds of advertisements a day. Therefore, marketers are seeking to direct their efforts optimally with the help of programmatic marketing automation.
Automation helps to draw on underlying correlations and help you to achieve custom ad solutions rather than generic ones. It also assists you to reach the right audience. Further, automation ensures that the advertorial efforts are measured against budget, KPIs, etc. This, coupled with the capability of automatically stop or pause unsuccessful campaigns, programmatic marketing automation enhances advertising efforts.
2. Relevant Landing Page
Digital marketing is no more limited to marketing campaigns or optimizing content. These days, the experts of digital marketing services take the entire brand presence into consideration.
One of the major mistakes to avoid is to direct a PPC campaign to a random web page. Rather, the ad should lead to a landing page specified for the campaign / product / service. Many often, people are led to a random web page that has no connection with the advertisement. It’s important to discard such practices and create relevant landing pages for the campaigns.
For instance, if your e-store offers a discount on most of the products during a festive season, you can create a banner on the home page and lead people to the same. Again, if your business offers an add-on service for a time being, make sure to create a dedicated landing page for the same and lead the traffic to the respective page. Directing traffic to an irrelevant web page and expecting them to find something out is a major mistake you should avoid. Engaging professional website design services before initiating the campaign is highly recommended if you want to make the most of the advertising efforts.
3. Contextual SEO
Tell us honestly, how often do you visit the third page on the SERP while looking for something?
You can guess where we are landing at, right?
With all the businesses of various niches competing to occupy the top spot and the search engines continually rolling out algorithm updates, it’s not enough to rely on traditional SEO practices.
Contextual SEO is the way to go in an age when search engines use Natural Language Processing (NLP) while crawling and indexing websites. Here are the key pointers preached and practised by the professionals of SEO services for contextual SEO:
- Get backlinks from websites with high domain authority that operate in your niche.
- Craft content that reflects Expertise, Authority, and Trustworthiness (E-A-T).
- Get links from news-based editorial articles (Quick tip: Consider using a service like HARO – Help A Reporter Out – to find out journalists who are looking for expert opinions on a topic. Pick a topic that suits your niche).
- Create high-quality location-dependent landing pages if you serve multiple locations. Use localized content.
4. Don’t “Look” Promotional
The objective behind digital marketing is promoting your brand – true. But these days, no one likes promotional campaigns that ultimately want them to spend money on your business.
Shift from such overtly promotional campaigns in favour of something that drives value. Remember, people out there don’t want to buy your product / service, they want to solve a crisis – that can be a real issue or a FOMO (Fear of Missing Out, you know!). Try to address that in your campaigns, newsletters, and everything in between.
Inspire trust and desire for your product/service among your target audience and nothing can stop your business from flourishing!
5. Influencer Marketing
Consumers trust recommendations from the influencers they like – you cannot alter the fact.
Instead, you better start capitalizing on it. Of course, the targeted ad has its charm but you cannot deny people’s psychological bent for relying on word-of-mouth.
Here are a few methods to try if you opt for influencer marketing:
- Select an influencer who creates content related to your niche. That way, you can rich to a wider target audience through him / her.
- You can send them free products for honest reviews.
- Generate unique influencer code so as to track the efficacy of your efforts.
That’s all for today! How do you like our insights? Do you want to add more to the list? Go ahead, we would love to hear it from you!